Din is the font used across our family of logos and in official marketing assets. It is limited to internal or external teams/agencies who create marketing assets for campaigns, product launches and events. Examples include static banners or graphics, print, out-of-home, corporate videos, packaging, and event signage.

Roboto is a font optimized for digital and responsive platforms. It is similar to Din except it has a simplicity that makes it ideal for small, dense text. Internal or external teams who create web/digital assets that use live/dynamic text. Dynamic copy on our websites, in mobile apps, and UIs are all examples of assets that will use Roboto.